Framework

Strategy first. Then execution. Then growth.

Most law firms have pieces of marketing: some ads here, an agency there, a website that hasn't been touched in two years. We don't start over. We start with what's working, run all of it, and make it better every month.

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The engagement

Three phases, in order.

  1. Phase 1 · At the start

    Strategy

    We go through the last 12 months of everything you’ve done, down to the detail. We find what is bringing in cases and what is costing you them, then build the plan.

    A plan in priority order, with quick wins started in the first weeks.

  2. Phase 2 · Once the plan is set

    Execution

    Your ads, website, content, social, brand and reviews get built and run, so you don’t have to touch any of it.

    All of your marketing running, in accounts you own.

  3. Phase 3 · Ongoing

    Growth

    Whatever is working gets better, then bigger. What isn’t gets fixed or cut.

    More cases sign every month.

The work

What each phase covers.

01

Strategy

We don’t start over. We start with what’s working.

  • A review of the last 12 months
  • What is bringing in cases, and what isn’t
  • The gaps, and the quick wins
  • Your plan, in priority order
02

Execution

All of it, handled.

  • Google Ads and Local Services Ads
  • Your website
  • Content and social
  • Brand and reviews
03

Growth

Better every month.

  • Double down on what works
  • Fix or cut what doesn’t
  • Scale the winners
  • A monthly decision on what changes next

See how this would work for your firm.

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Every month

A decision, not just a report.

Each month ends with a clear call on what changes next, made with you and put into action that week.

  1. 1

    Review

    What came in, what it cost, what signed.

  2. 2

    Find the gap

    Is it the marketing, the intake or the budget?

  3. 3

    Decide

    What stops, what gets fixed, what scales.

  4. 4

    Do

    The changes go live in your accounts that week.

FAQ

Questions, answered plainly.

Because most firms already have something that works and don’t know what. We go through the last 12 months in detail, so we build on what is bringing in cases instead of starting over. Every call and form also gets tracked back to where it came from.

No. The mix depends on your practice area, your market, how many calls your team can handle, and what is already working. We work that out in Strategy, before making any big changes.

We agree on it with you up front. Usually it’s someone in your area, with the kind of matter your firm takes, who actually reached out. Not every call. Not every form.

Because signed cases are the outcome that matters. Tracking them shows whether you have a marketing problem or an intake problem, and those need different fixes.

Most firms see their first leads within two to four weeks of campaigns going live. Organic search and content take longer, usually three to six months to build.

Start with a conversation

A short call to see if this is the right fit.

Not a pitch. Not a demo. A conversation about your firm, where the cases are coming from, and whether there's a real opportunity to build something better. Fit matters more than volume.

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A focused diagnostic conversation. No pitch deck. No annual commitment.