The system

The Lotus Signal operating system connects measurement, paid demand, conversion, reputation, organic visibility, intake, and signed-case attribution.

01 — Instrument

Build the measurement spine before trying to scale. Calls, forms, campaigns, intake, and signed matters become one measurable path.

02 — Capture

Meet existing demand at the moment of intent. Google Search Ads, Local Services Ads, Google Business Profile, market and practice-area targeting, negative-keyword management, lead-quality review, budget allocation.

03 — Convert

Turn more of the right attention into contact. Practice-specific landing pages, conversion-focused messaging, mobile performance, review-generation systems, Google Business Profile reputation, conversion testing.

04 — Generate

Build demand that compounds. Organic search, AI-search visibility, attorney-reviewed content, database reactivation, nurture sequences, referral opportunities, retargeting where appropriate.

05 — Report and Refine

Use one scorecard to decide what happens next. Qualified inquiries, cost per qualified inquiry, performance by channel, performance by practice area, inquiry-to-consult conversion, consult-to-signed conversion, signed matters by source, cost per signed case.

Engagement

Three steps: Diagnose, Install and Prove, Run and Expand.

Monthly cadence

Measure, Diagnose, Decide, Operate.

Why does measurement come first?

Without a reliable connection between source, inquiry, intake, and signed matter, campaign decisions are based on incomplete evidence.

Do all firms use the same channel mix?

No. The measurement framework is consistent, but channel allocation depends on practice area, market, competition, intake capacity, and case economics.

What counts as a qualified inquiry?

The definition is agreed upon with each firm. It generally means a marketing-sourced prospective client who reaches out and meets the firm’s location, practice-area, and matter criteria.

Why track cost per signed case if Lotus Signal does not run intake?

Because signed matters are the commercial outcome. Lotus Signal measures intake so the firm can distinguish a demand problem from a conversion problem without confusing responsibility.

How quickly is the system installed?

The measurement foundation is installed first, followed by the highest-leverage campaigns and conversion assets. Most firms see the first reliable performance signals within two to four weeks.