What you get

Lotus Signal installs and runs a complete demand-generation system inside your law firm. One senior operator owns the strategy, execution, measurement, and monthly decisions.

Direct operation

The person responsible for the strategy works inside the accounts and runs the system directly.

One scorecard

Paid media, landing pages, reviews, organic visibility, intake, and signed matters report to the same business outcomes.

Month-to-month alignment

The engagement continues because the system is producing value — not because the firm is locked into a contract.

Measurement and attribution

Know where every qualified inquiry came from — and what it became. Call and form attribution, campaign tracking, qualified-inquiry definitions, intake outcome reporting, cost per qualified inquiry, cost per signed case.

Paid demand

Capture people actively searching for an attorney. Google Search Ads and Local Services Ads managed directly against inquiry quality and signed-case economics.

Conversion and reputation

Turn more qualified attention into contact. Practice-specific landing pages, conversion-focused messaging, mobile performance, review-generation systems, Google Business Profile optimization.

Compounding demand

Build visibility that does not disappear when spending stops. Organic search, AI-search visibility, attorney-reviewed content, database reactivation, nurture opportunities, referral opportunities.

Reporting and decisions

One scorecard. Clear decisions every month. Qualified inquiries, cost per qualified inquiry, performance by channel and practice area, inquiry-to-consult conversion, consult-to-signed conversion, cost per signed case.

What is included in the monthly engagement?

The operator, measurement and attribution, campaign management, landing-page conversion, reputation work, reporting, and the additional channels the firm’s economics justify. Ad spend is separate.

How quickly can results appear?

Paid search and Local Services Ads can begin producing qualified inquiries within the first several weeks after launch. Organic search, AI visibility, content, and reputation work compound over a longer period.

Do we have to use every channel?

No. Measurement comes first. The remaining channels are phased according to market demand, current performance, intake capacity, and case economics.

Who owns the accounts and data?

The firm retains access to and ownership of its advertising accounts, analytics, data, and approved assets.